Candidates Look to iPad, Old Spice Guy, Steven Slater for Viral Votes

Nieuws | 18 okt 2010 | |

Political capital is running on empty. Constituent anger is boiling, and voter backlash is almost guaranteed this November. To ease some of that tension between candidates and voters, some mid-term campaigns are starting to change their typical strategy of mudslinging attack ads, with bold negative claims and a deep voice narrator bashing opponents. Instead, in the era of YouTube, campaigns are...

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