Mariëtte van der Heide
Ganbaroo was founded in 2003, originally as an internal PR-desk for local fashion group moshi moshi. It combined PR work for key accounts such as Evisu, Fake London and Puma Black Station with concept development and events. Its reputation was based on events like Fashion Week, Bling and Formal Fridays, production for brands like Tommy Hilfiger, Moet & Chandon, Replay and Cartier, and the magazine launches of Glamour, Red, La Vie en Rose and Delicious.
To further professionalise the showroom and PR services, Ganbaroo PR PR was set up as an separate company by Mandy Meuwese and Simone Sassmanshausen in 2005, which became fully independent in 2007. It was one of the first Dutch agencies to focus entirely on fashion, lifestyle and luxury brands, with an approach more like its contemporaries from London and NY than Dutch PR agencies in the market at the time.