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We are all people who have had substantial, committed careers in the FMCG. We happened to become tech-entrepreneurs because we saw that tech offered solutions to our most pressing problem – we had never been able to unlock all necessary data, easily and instantly. We had never been able to integrate Big data and turn it into perfectly objective insights for the optimal decision-making we strived for.

We were burdened by extremely expensive, inert and inflexible tools. We battled with static and always outdated reports. Hence, it’s actually been a deeply personal quest for us to find the best solution in the world for FMCG to transform Big Data into instant, meaningful insights.

But honestly, while rooted in the industry, the agile and flexible solution that really delivered what we needed did not exist. So, eventually, we got together and built it ourselves.

Visualfabriq’s All-in-one Software for Revenue Management started with Trade Promotion Mastertm delivering an end-to-end solution for Trade Promotion Management, Evaluation and Optimization. We are now moving into the total spectrum of Revenue Management.

We are driven by the vision to radically improve revenue management for CPG companies by integrating data, AI, and workflows to greatly empower their employees and create more profit. We are proud that this vision is recognized by our leading FMCG clients who report significant improvements in forecast accuracy and trade fund usage; and by the leading analysts who have recognized us as “best in class for Financial Orientation and Simulation Post Event Analytics” (POI), “market vendor” (Gartner), and, an “innovative CPG SaaS solution” (Forrester).

We are proud with our unique capabilities to deliver what we wanted for ourselves; to deliver better, faster and cheaper solutions to unleash the excellenec of our customers and bring back the craftmanship where it belongs. In the business.

Welcome in the world of visualfabriq

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Petro Sen


Jurgen Scholten

Conceptionaire International Talent Recruitment

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